Every year in December, Pantone announces the "Color of the Year". The selected colour is chosen after thorough research based on the various global scenarios, conditions and trend-forecasting. Pantone Color Institute has been declaring the “Color of the Year” since 2000; while last year the chosen colour was derived from nature - Greenery; this time around it revolves around the cosmos.
Pantone recently declared the chosen colour on their official Instagram account. They posted a short clip and captioned it saying, “
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.”
(L-R: Gucci, Area, Rochas)
The gorgeous ultra-violet colour boasts of elegance, supremacy, poise and oodles of style. The colour is a statement in itself and becomes an instant highlight of your entire appearance. We saw many powerhouse brands showcasing this colour at the Spring/Summer’18 Fashion Week. The colour teamed with velvet is a combination apart, something that we could see in Gucci’s collection for S/S’18.
Be it an outfit, accessory or footwear, don this colour and slay it with complete style. Comment and let us know if you like the chosen colour too.
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